Sustainable fashion has become something of a buzzword in recent years. But how can consumers tell when a product is authentically sustainable? By what criteria should we measure a brand’s claims to sustainability? And how can fashion brands themselves do better in this area?
Promoting sustainability is at the core of this blog’s mission, so before going any further it’s essential that we arrive at a clearer understanding of what sustainable fashion really means.
I know an Italian store selling vintage French work jackets sourced from Bangkok. The circuitous voyage these clothes make before finding their way back to Europe made me wonder about the green credentials of vintage clothing more generally.
We’re told that buying vintage clothing is more sustainable, but is this actually true?