Naturally dyed textiles may be central to creating a sustainable fashion industry

Sustainable Fashion: Words Fail Us

Sustainable fashion has become something of a buzzword in recent years. But how can consumers tell when a product is authentically sustainable? By what criteria should we measure a brand’s claims to sustainability? And how can fashion brands themselves do better in this area?

Promoting sustainability is at the core of this blog’s mission, so before going any further it’s essential that we arrive at a clearer understanding of what sustainable fashion really means.